GNT International asked The Big Picture Group to revitalise their Australia Leopard Vintage Reserve Shiraz wine label. The Australia Leopard label was looking tired and lacked on-shelf presence in the eyes of the consumer. The label was given a complete overhaul to once again reinforce the message of a premium wine.

We introduce a bold and mysterious Leopard with a gold metallic backing with the words Australia Leopard repeated in a hi-build varnish applied over the metallic. A simple and bold label that best reflects the palette of the Australia Leopard Vintage Reserve Shiraz.

Work completed at Big Picture Group.