Big Picture Group were approached to pitch for the 2010 and onwards branding & communications strategy for Kangan Batman TAFE. We developed a comprehensive and impressive strategy that was ultimately successful in gaining the services of Kangan Batman TAFE.

We repositioned Kangan Batman TAFE with a revised name to distance them from the misconception that TAFE’s offer 2nd rate education and to further align Kangan Batman closer to industries. A new brand was developed with supporting industry icons that were applied across a broad range of applications from print to web. A positioning statement was developed ‘Creating Real Opportunities’ with an advertising campaign reinforcing Kangan Batman TAFE as a leading provider of higher education and providing their students with real opportunities during and after course completion.

Work completed at Big Picture Group.