On pack promotion for Kleenex customers to receive via redemption a Sofa Snuggler to keep warm during the UK winters. The Sofa Snuggler product was developed by Multiply, designed to house all your winter essentials; Kleenex tissues, medicine, television remotes and a special pouch for your hot water bottle. The promotion included packaging, point-of-purchase and a Snuggle Up micro-site. My role was creative concept and design of the Kleenex tissue box packaging, including photographic art direction.

Work completed at Multiply UK.