Big Picture Group was approached to create the masterbrand for the new Park Ritz Hotels & Resorts. The Park Ritz masterbrand was created to encompass a global spirit that is represented by the 4 x P’s in the icon that make up the 4 corners of the globe. The logo evokes a natural, loyal, prestige quality. The masterbrand guidelines were modeled on the flagship hotel in Shanghai, China; then a fit-out of the various hotel & resorts locations worldwide.

Work completed at Big Picture Group.