After numerous conversations with Jennifer Adams and Daniel McPherson at Places We Go, the new identity became very clear. Places We Go is an intimate and personal journey into the amazing world around us, the new brand must take the viewer on their very own personal journey and what better way than with a Places We Go luggage tag. The logo by itself acts like a passport stamp that further extends the viewers journey.

The identity is highly personalised with the business cards featuring each members favourite photos from their travels. The envelopes had the details printed using 1 PMS colour with a custom stamp made up of the Places We Go logo, so each and every envelope mailed is personally stamped by a member of the Places We Go team.

Work completed at C4CREATIVE.