San Pellegrino, a thirst quenching drink of rich Italian tradition is introduced to a favourite Australian past-time, summer at the beach. In broadening San Pellegrino’s target market of cafe goers, this campaign is aimed at making San Pellegrino an integral part of Australian beach culture. Drinking a San Pellegrino at the beach is like eating an ice-cream on a hot summers day.


Work completed at Big Picture Group.