A new brand and wine packaging design for The Mighty Clan from the Mildura region, northern Victoria. The strategy was to position The Mighty Clan range of products as premium and quality wine.

Firstly a brand was created for The MIghty Clan to represent a label with power and strength. A Spartan soldier in a proud and authoritive stance was used to convey the strength. Black and gold was used in the logo to represent a premium label, gold foil stamping was used in the label printing process to further enhance the wine label to make it memorable and remarkable.

Work completed at Big Picture Group.