A conceptual redesign of the Vans Australia website to create an edgier, street culture community online. The current Vans Australia website lacks real passion and organisation. Videos and galleries are hard to find and navigate currently, the strategy for this redesign was to create an online interactive community for the Vans fans to come together and follow the Vans Kombi Tour as it makes it’s way around Australia. With real time online access to some of the Vans skaters for Q&A’s, adding a dynamic user interface with live background video footage and graphics that is more aligned to current Vans advertising trends.

Work completed at Big Picture Group.