Big Picture Group where approached to consult and implement a major rebrand of Western Health. Western Health is Melbourne’s largest network of public health providers located purely in the western suburbs. The new brand represents a shift towards community focus, unifying the network of health providers under the one brand. A fresh new colour palette and a complete overhaul of their identity system has breathed new life into a brand that was confused and uninspiring in the eyes of the community and corporate partners. The new logo represents a higher level of expectation in the quality of health care provided by Western Health. The new brand (though very early in the rollout stage) has been widely embraced by the western community and has generated renewed optimism and enthusiasm from within the community and the staff of Western Health.

Work completed at Big Picture Group.